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On-Brand About Page

On-Brand About Page by David Erickson was originally published at e-Strategy Blog. Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its...

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Media Relations Best Practices

Media Relations Best Practices by David Erickson was originally published at e-Strategy Blog. Discover six often-overlooked media relations best practices companies should be using to get the most out...

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Digital Marketing This Week

Digital Marketing This Week by David Erickson was originally published at e-Strategy Blog. Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause...

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What Is Screencasting?

What Is Screencasting? by David Erickson was originally published at e-Strategy Blog. Screencasting is the recording of your on-screen activity accompanied by a voiceover explanation of the action...

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Otter.ai Review

Otter.ai Review by David Erickson was originally published at e-Strategy Blog. Otter.ai is an audio-to-text transcription service that uses artificial intelligence to achieve 85% accuracy. Otter.ai...

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Nike’s Inspiring & Empathetic Ad

Nike’s Inspiring & Empathetic Ad by David Erickson was originally published at e-Strategy Blog. Nike has done it again by tapping into our collective pandemic experience with the insanely creative...

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How Fonts Work On The Web

How Fonts Work On The Web by David Erickson was originally published at e-Strategy Blog. What you need to know about how fonts work on the web in order to avoid frustrating yourself and possibly the...

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GoodBarber Review

GoodBarber Review by David Erickson was originally published at e-Strategy Blog. GoodBarber walks you through the mobile app creation process without needing to know any code. GoodBarber Review by...

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BuzzSumo Digital PR Tool Review

BuzzSumo Digital PR Tool Review by David Erickson was originally published at e-Strategy Blog. BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary...

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What Is Social Selling?

What Is Social Selling? by David Erickson was originally published at e-Strategy Blog. Social Selling is a misnomer because the emphasis is not on selling but on building the trust & relationships...

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